How to improve your sales at eBay

Selling your products on eBay is a matter of appropriate positioning and presentation.

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While it is true that you can sell anything on eBay, making money through that platform is not an instant hit.  There are thousands of products out there and you most likely have several competitors.  The truth of the matter is that gaining sales on eBay takes careful planning, time, and packaging.

Here are a few pointers that might help you boost your sales on eBay.

Let’s presume that you already have a brand name of the product you are selling and a logo of your company.  Now, let’s proceed with how to get an edge over your competitors.

Credible username.  First and foremost, you must present yourself as a credible seller. Remember that customers are going to entrust their money to you before they get the product they want.  Make sure that your username is sensible enough to be trusted upon.

product presentation

Build a website. Most businesses have veered away from traditional marketing, and so you should also do. Your website gives customers assurance that they are dealing with a trustworthy business.

Product description. In online selling, always bear in mind that users or potential customers do not spend much time searching through lengthy and loquacious text.  They rather scan the page and go somewhere else if they can’t find the needed information right away.  Therefore, you must keep your product description concise and easy to understand.  See to it that with your product description is compelling enough for the reader to hit the ‘Buy’ button.

Also, don’t forget to include the size of the product, both in centimeters and inches. And when applicable, indicate its available colors.

Improve product presentation.  Since customers are unable to touch or see the actual product, make sure to present your product in high quality photographs taken at different angles.  Poorly taken photographs are likely to equate poor product quality.

online sellingShipping arrangement and Terms and Conditions.  Set your shipping schedule right away, and not wait for customers to inquire how much they are going to pay for it.  It is even advantageous if you could list down the shipping rates per package weight to various destinations.

Modes of payment.  This is an important aspect in online selling.  Make sure to lay down all information that customers need to know about the deals they are entering into.

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